EAN: 9788833590455 ISBN: 9788833590455
This book discusses some aspects of management of companies operating in international markets. It is meant as a no frills guide for the courses of International (Strategic) Management. These courses are often an introduction to the issues of international management that would be studied in detail in other more focused courses of a degree programme in International Business Studies. Consequently, they give an overview of the issues and problems facing a firm that operates in markets all over the world, be they huge Multinationals or small firms operating in a niche market. This book is the result of the desire to give a logically structured and internally consistent overview/reference of the issues affecting the internationalisation processes to the students of such a course.
