EAN: 9788815285119 ISBN: 9788815285119
This volume analyzes the many aspects of the business model, in relationrnto two other fundamental elements of corporate life: the identificationrnof the business strategy and the definition of economic-financial objectives.rnIn the first part, the author defines the concept of corporate strategyrnand describes how the approach, the methods and the timing withrnwhich companies define their strategic choices are all evolving. Additionally,rnthe author highlights the role of the business model as a connectingrnelement between corporate strategy and its implementation. This partrnconcludes with the presentation of a new and original approach to thernanalysis of the business model. Subsequently, the author examines thernreasons behind the need to change the business model, possible approachesrnand supporting methodologies, as well as a key to understanding thernrole of technology in the transformation of the business model, with an indepthrnlook at the possible implications of digital disruption on the worldrnof work. The second part of the text closes with an examination of somernsuccessful business cases. Finally, the author focuses on the importancernof defining and measuring company objectives, in line with the strategyrnand the business model. From this point of view, the key element drivingrnthese processes is the business plan which, within the planning and controlrncycle, represents an essential tool for a methodical and continuousrndefinition and verification of company
